Usability Testing
User Experience Researcher | March 2022
How did UX Research help our Scaled Sponsorship Team get from 'Before' to 'After'?
Overview​​​
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The Scaled Sponsorship Team's UX Designers contacted us after discovering that hiring managers weren't using the campaign buckets that were designed to help them categorize and organize sponsored job posts.
To understand how hiring managers preferred to organize their job posts, we conducted usability tests with various hiring managers across the US and Canada.
BEFORE
AFTER
Research Process
01 Outline Research Process ​​
Set-Up stakeholder interviews to understand problem statement, identify research objectives, and determine methodology.
02 Conduct Usability Tests
Aligning Research Objectives with Discussion Guide to identify how much they understood and how much they valued the recommended campaign buckets.
Are those the three primary buckets they are categorizing their jobs into? If not, what are their desires categories they'd like to see?
What works for them? What doesn't?
Problem Statement​
The Scaled Sponsorship Team wanted to identify how well our users would understand the three buckets and if they found value in using buckets when managing campaigns.
Research Objectives​
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1. Identify how many users would want to manage campaigns within itemized categories.
2. Are the buckets simple enough to use and understand?
3. Do they find this to be the most efficient way to manage their campaigns?
Methodology​
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1:1 Usability Testing
5-7 Campaign Managers
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03
Provide Key Findings & Recommendations
1. Five out of five participants felt there was a lack of instruction on how 'Recommended Campaigns’ relates to their open job posts.
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Recommendation: Change the name from ‘Recommended Campaigns’ to ‘Recommended Groups’
3. All participants did not understand the ‘Competitive Market’ group under the ‘Recommended’ tab.
Recommendation: Show how the Competitive Market group knows which jobs to add based on how competitive these jobs have been in the past
2. Five out of five participants felt the ‘Urgently Hiring’ bucket would expedite their hiring process so they could focus on what matters most: hiring quality candidates.
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Recommendation: Find a way to detail how these three buckets are about prioritizing and organizing your current Sponsored Job posts into categories under your Campaign name.
4. Four out of the five users found compensation or salary to be a necessary grouping that was not listed under Recommended Campaigns.
Recommendation: Allow users to create custom groups so they can organize and prioritize groups based on their personal needs, such as hourly vs. salary.
5. Additional Recommendation: Conduct further research on what groupings make the most sense for campaign builders
UX Research Outcome
Based on UX Research Findings & Recommendations, our UX Designer made the following changes:
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Launch campaign within same page step process
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Ability to name your campaign
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Providing a step-by-step process that is visible to users
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Ability to select either adding urgently hiring jobs or manually selecting jobs from their list
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Knowledge of other steps to complete after selecting your first option
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Users can set their own budget
Thank you :)
Thank you so much for following my research process and learning how I have been able to provide impact.
If you want to learn more, please do not hesitate to reach out via email or Linkedin.
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Much appreciated!