Discovery Research
User Experience Researcher | June 2023
How do we find what fundamental changes need to be made for our users in order to create a successful revamp of our product?
Overview
Our aim is to gather valuable insights that will enable our team to create a more user-friendly platform.
Conducting qualitative UX research was an essential component of our efforts to enhance user experience. We gained a deep understanding of our users' needs and behaviors, and made informed decisions that helped us improve our video sharing hub for both content creators and consumers.
The Research Process
01
Create a Research Approach
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Write a Research Approach / Proposal providing:
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Problem Statement
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North star vision
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Research Objectives
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Determined UX Research Methodology
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With the following completed tasks throughout Discovery Research Preparation:
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Recruited Content Creators & Consumers​​
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Created Discussion Guide that ask questions that align with Research Objectives
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Created survey questions that aligned with our Research Objectives
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02
Conduct User Interviews
Conducted 1:1 user interviews with our two primary types of users based on how frequently they use our product.
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Created two separate discussion guides were written for each type of primary users.
03
Send out Product Survey
Sent out a survey to all users via SurveyMonkey to understand on average how users are interacting with our product.
04
Synthesizing Data from User Interviews, Survey Questions
& Identifying User Stories
Affinity Mapping
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Collected mixed methods data and created an affinity map to understand our user's main pain points when using our product. Identified similarities in their wants / needs to improve their user experience.
User Stories ​
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Identified two primary types of users. Collected information from user interviews from each type of user and explained their reasoning for using our product and any pain points they have experienced in the past.
05
Reporting Key Findings & Providing Recommendations
Analyzed data from affinity map and identified three common themes and seven key insights that are ordered based on priority. Each pain point describes how it has affected user interaction with our product.
06
Comparative Analysis
After we identified primary pain points for our users, we conducted a comparative analysis to understand how users interact with current products and how we can implement the use cases we identified in our user interviews.
07
Collaborated with UX Designer to Create 'Happy Paths'
When we completed a comparative analysis, the UX Designer and I created a 'Happy Path' for our two different users. Creating Happy Paths can be a great brainstorming tool to allow any possibility into our realm of imagination for our product. We outlined what each user may see depending on what type of user they are.
UX Research Outcome
Implementing Findings into Roadmap
After presenting our key findings, user stories, comparative analysis, and happy paths to our stakeholders, we communicated our timelines with the Dev team and created a roadmap on what they can expect from UX Design & UX Research. We outlined how our UX Designer will collaborate and work with us to create agile, iterative testing in succession of each other, with the hope of launching a new product altogether by Fall 2024.